The Deptford Ragged Trust – Pro Bono Support

The Deptford Ragged Trust (TDRT) is a Christian charity which aims to relieve poverty, hardship, distress, homelessness and sickness in Deptford and the surrounding area. With Cushman & Wakefield pro bono support they have been able to assess their social media presence and establish a strategy that maximises reach.


Deptford, London, UK

The LandAid Pro Bono Programme has facilitated yet a further match of support, this time for charity TDRT with Cushman & Wakefield.

TDRT are currently undertaking a project to develop a new purpose-built 6-storey property on their existing site. The new building will provide a community hub, café and workspaces on the ground and first floors, and the upper four storeys will provide 33 units of residential accommodation for young people aged 18-35 years, in severe housing need. Their aim is to provide safe, high-quality, affordable housing and support residents to increase mental wellbeing and personal resilience whilst acquiring the social and employability skills to create healthy relationships with the wider community.

Whilst significant funding has already been secured for the £10m project (including a LandAid grant), TDRT are actively fundraising for capital to complete the build. They recognised that they lacked expertise in marketing and the productive use of social media channels to support their activities, so they reached out to LandAid for assistance with finding communications specialists to help them.

Justin Goring, an Associate Director at Cushman & Wakefield, working within their Global Digital Centre of Excellence, kindly volunteered to support the charity and has helped them to assess their social media presence and offer some advice on establishing a strategy that maximises their reach.

This has been such an impactful process for the charity who otherwise would not be able to afford such advice and wider support.

The future building

The pro-bono support was an invaluable contribution to consulting on our social media strategy (providing insights beyond our knowledge) and providing hands on technical support in making changes. This brought a lasting positive change for our organisation in strengthening our online activity. Our social media presence has subsequently grown, users are more informed, and we've been able to extend our reach. We did not have a budget for this expertise, and this would work would not have happened without Justin. We expected all the technical knowledge, support and time, but what we didn't expect was for Justin to get on board and be so enthusiastic about our project. His interest was an encouragement and motivated our Digital Media Officer in their role.
Bex Keer, CEO at The Deptford Ragged Trust

Thank you to Justin, and Cushman & Wakefield, for sharing your time and expertise so valuably.

Find out more about the project here