TDRT are currently undertaking a project to develop a new purpose-built 6-storey property on their existing site. The new building will provide a community hub, café and workspaces on the ground and first floors, and the upper four storeys will provide 33 units of residential accommodation for young people aged 18-35 years, in severe housing need. Their aim is to provide safe, high-quality, affordable housing and support residents to increase mental wellbeing and personal resilience whilst acquiring the social and employability skills to create healthy relationships with the wider community.
Whilst significant funding has already been secured for the £10m project (including a LandAid grant), TDRT are actively fundraising for capital to complete the build. They recognised that they lacked expertise in marketing and the productive use of social media channels to support their activities, so they reached out to LandAid for assistance with finding communications specialists to help them.
Justin Goring, an Associate Director at Cushman & Wakefield, working within their Global Digital Centre of Excellence, kindly volunteered to support the charity and has helped them to assess their social media presence and offer some advice on establishing a strategy that maximises their reach.
This has been such an impactful process for the charity who otherwise would not be able to afford such advice and wider support.