Step up for LandAid in October!

Wednesday, October 31, 2018 - 23:00 UK-wide

September is over and that can mean only one thing - Steptober, the first property industry-wide step challenge, has officially begun!

You can check out the current rankings here.

Over 500 property professionals in over 100 teams having already started logging their steps. Walking, jogging and running this October, to raise money to end youth homelessness in the UK. Now is the time to start setting challenges between colleagues, rivals and supply chains to see who can take the most steps throughout October! Find out more here.

Please do let us know about any challenges you are setting – you might get featured in EG magazine! Contact our comms team here.

If you have any questions about the challenge or the platform please contact Catriona McCormick.

A great way to encourage wellbeing in the workplace, the challenge gives people the motivation to take a walk at lunch time, walk up escalators or take the stairs instead of the lift.  Being active not only improves physical health, but also improves mental wellbeing and ultimately makes us more productive and happy.

This is our very first step challenge kindly sponsored by Abstract Securities.

EG are our media and data partner for the challenge and will be promoting Steptober.


How the challenge works

  • Teams of four people sign up and compete to see which team can take the most steps in the month of October
  • The challenge will run for the whole month of October - culminating on this years’ LandAid Day on 1 November
  • The challenge will be run through an online platform called Himotiv. The platform will sync with your tracking app and host a leader-board displaying teams’ step counts
  • Each individual team member will track their own steps using their choice of step counting device e.g. smart phone or Fitbit.  Many apps including Fitbit, Nokia and many more, will sync with the challenge platform – so anyone with a smartphone can take part!
  • Each week, we’ll publish a leader-board to encourage a healthy bit of competition across the property sector and promote additional fundraising through challenges between individuals.
  • The challenge ends at midnight on 31st October.


The winners!!!

There’ll be a prize-giving for Steptober at venue sponsor, CMS' offices on Cannon Street, during the evening of LandAid Day on 1 November. The prize-giving event is now full.  The prizes available include:

Highest team/company fundraiser sponsored by IPSX
Location Outside of London with the Highest Step Count sponsored by Gerald Eve
Individual with the highest step count
Team/company with the highest step count
Wooden spoon for the lowest step count.

We are seeking sponsorship for prizes at £750 + VAT each. For more information on this or other sponsorship opportunities for this event please contact


What about LandAid Day?

Steptober is a ready-made fundraising activity for your company to take part in during the run up to LandAid Day, but please still host your usual wild and wacky fundraisers within your companies on LandAid Day itself!  

Register your team in Steptober by completing the booking form on this page or email to let us know what you’re planning for LandAid Day. 



Option 1:  Entry fee of £200 per team of four people and minimum fundraising of £300 per team.
Option 2:  Pay entry fee and fundraising upfront at £500 per team of four people
Option 3:  Make a minimum donation of £5,000 and enter up to five teams of four people instead of paying the entry fee and fundraising.  To acknowledge your generosity, we will credit your company on our website.

Whichever option is selected, registration must be made by completing the booking form on this page, in order to take part in the challenge.

If you want to donate money to support the campaign but don't know any particular team, you can donate to the overall Steptober JustGiving page here.

Our headline sponsor

We are delighted that Abstract Securities is sponsoring our first Steptober. Mark Glatman, Chief Executive of Abstract Securities, says: 

“Steptober is a great way for you to do your bit to end youth homelessness. Teams taking part will not only be able to get competitive with each other but we’re also encouraging you to take other teams on in challenges – the loser of which will have to pay a wager to LandAid – don’t forget that every penny you raise will provide homes for young people. EG will be publicising these challenges, so get creative and get competitive. It doesn’t need to be within your teams, as a CEO you could challenge another CEO. But whatever you do make sure you keep getting those steps in!

The challenge isn’t just for the property industry, challenge your colleagues outside of the sector to get involved: solicitors, accountants, bankers, contractors etc. anyone can enter their home team. Walk, run, jog or dance – it’s up to you, as long as you Step Up for LandAid this October.”


Terms and conditions: 

Entry fee invoices are due on receipt and payment must be received to confirm your place in the challenge.  If your entry fee is not received before Friday 21 September 2018, your team will not be able to take part in the challenge and you will be denied access to the challenge platform
Minimum fundraising must be reached prior to Friday 4 January 2019, if this has not been achieved, LandAid will raise a request for payment for the outstanding amount
By registering for this challenge, you consent to the details submitted at registration being passed to Himotiv, our challenge facilitator, to enable your access to the challenge platform and leader board
LandAid accepts no responsibility for any loss, damage, injury or death resulting from the challenge.  We suggest you consult a doctor before participating in the challenge.

Event sponsors