LandAid’s London SleepOut, regionally sponsored by Fiera Real Estate, is coming to The Oval in February

Property professionals will be braving one night out to make a change in our SleepOuts, taking place in Birmingham, Bristol and London throughout February.


Our London SleepOut will take place on Thursday 27 February at the Kia Oval. We asked Alex Price, Chief Executive Fiera Real Estate UK Division, a few questions about why Fiera Real Estate has chosen to sponsor the London event raising money to end youth homelessness.


Check out what he had to say below and be sure to sign up to the SleepOut Series, sponsored by Hammerson and Knight Frank, here.


Why is Fiera Real Estate sponsoring the London SleepOut?


Fiera Real Estate is sponsoring the London SleepOut because, as a business whose core mission is to create and manage real estate in the UK, youth homelessness is an issue that is close to our heart. Supporting the SleepOut underpins our continued commitment to work with LandAid to end youth homelessness.


How are your staff who are taking part preparing?


The Fiera team are working hard to raise money and awareness for this great event, as well as making sure that the hand-knitted jumpers received as Christmas presents are kept handy! Closer to the night our focus will simply be on wrapping up as warmly as possible.


Why should people get behind the fundraising for SleepOut?


Homelessness is a reality for many young people in London and other cities, but it is a problem that we can address and we are committed to doing so. By braving just one night out in the cold, we can provide many nights of support and shelter for all those young people who otherwise face a night on the streets or in temporary accommodation. We have the ability to help change young lives for the better.


What are you most looking forward to learning from the SleepOut?


We hope that the event provides the catalyst for the property industry, whether there or not, to do more in the fight to end youth homelessness.


You can sign up to the LandAid London SleepOut here.


Fiera Real Estate’s UK division (formerly known as Palmer Capital) is a real estate investment firm which focuses on both creating and actively managing core assets for investors.