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#LandAidXmas – our appeal

This Christmas the UK faces a child poverty and homelessness crisis - and we need your help. According to the Child Poverty Action Group, one child in three will spend the next two years living on the breadline. That's 4 million children living in acute poverty in the eight largest economy in the world. Let's think about what that means for a moment.

Help us tackle child poverty

Child poverty is one of the greatest challenges facing the UK today. It affects every area of a child's development - social, educational and personal - and places families and communities under incredible strain. It's also bad for the economy. It is estimated that every year £29 billion is lost in costs to the Exchequer and reduced GDP. According to the Joseph Rowntree Foundation (JRF) the consequences of child poverty include reduced productivity, lower educational attainment and poor health.