What is the campaign?
The StreetSmart campaign runs every year in November and December, with amazing support from the hospitality industry. Voluntary £1 donations are added to diners’ bills at participating restaurants and guests at participating hotels (SleepSmart) across the UK, all to support local homelessness charities.
Celebrating its 25th year, StreetSmart has raised over £12 million since 1998 and every year the campaign now sees over 500 restaurants taking part.
Last year’s campaign incredibly raised over £700k. Over £500,000 of this went to support youth specific homelessness charities. You can see the impact that these funds are already having right across the UK here.
How does it work?
There is no cost to you for taking part! During November and December a voluntary £1 is added to diner’s/guests bills at participating restaurants and hotels. Our research shows that 99% people are happy to make a £1 donation, especially during the winter months. However, if they would prefer not to, they can ask to opt-out fuss-free.
At the end of the campaign all funds raised will be passed to StreetSmart via BACS to be used to support local reputable charities tackling homelessness. Every year we are amazed how much these £1 donations add up and the positive impact they create in communities across the UK.
Every penny goes to help those who have nowhere else to turn. LandAid covers all the administrative costs and therefore ALL donations go to local charities.